11.03.2008

How Do You Remember Things for Mystery Shops?

The following is a guest post from Steven Di Pietro, executive director of Service Integrity (www.serviceintegrity.com.au).

Many shoppers struggle to remember everything required for a Mystery Shop. Here are a few tips to remember what you need.

Timings
  • Write yourself a draft SMS with key timings and names. Useful when there are many nagging details such as multiple names to remember.
  • Look at timings on TV screens showing in-store news or promotional materials.
  • Record yourself a voicemail while in-store. Say the time you entered and perhaps even the employee's name as you hang up when you are served. You can make it sound like your imaginary friend on the phone has the same name as the server. Use your imagination.
  • Take a friend with you and ask them to recall just one or two simple measurements.

Facts

  • Before you leave for a shop, send yourself a voicemail with the key attributes to remember. This is useful if you must remember many interactions and store items
  • Take a little spiro notepad into the store as if it is a shopping list. Although the questionnaire is not permitted, sometimes a little hand written notepad is OK.
  • You might even pretend you are talking to someone on the mobile and taking a note on a piece of paper.

What if you forget?

  • Despite the best plans, as you walk out, or get to the car, you might remember something you forgot to evaluate. Sometimes it is OK to walk back in, pretending as if you left your sunglasses on the counter. If you need to get close to see the name badge, use the glasses as an excuse to interact with the staff member.
  • Do not make it up, call the Mystery Shopping company. You would be surprised how much the evaluations are scrutinised to reveal manufactured results.

Do you have any other tips? If so, please post them on my website and share. http://www.servicintegrity.com.au

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